Movement is medicine
- Physical Therapy Project
Client : Alex Han Physical Therapy, Glenview, IL
Project : Branding, Business webpage setup, photography
Period : May ~ July 5th, 2021
Art directions & all designs : Dongkyu Lim
Copywriting : Eun Jung
Alex Han physical therapy is located in Glenview, Illinois. Alex met his client at a home-based clinic until he opens a new clinic with a completely new branding design. I was in charge of art direction, design, and one of our friends helped to write copywriting.
Art direction for branding & photography
As we progress to create new branding, we encountered actual visuals for the webpage. I didn’t want to use any stock image and decided to take a picture by myself as I set up a brand guideline.
I’m not a professional photographer but wanted to achieve the overall moods - soft and dreamlike visual with a blurred edge, and motion blur to represent the brand’s tagline which is movement is medicine.
I asked Alex to just doing whatever you do with his actual client to capture natural-looking and feeling.
