Welcome KIT brochures design by dongkyu lim

Brochures design

Adobe Illustrator, Photoshop, Stock Photos

A series of KIT projects

This project is currently ongoing project with their branch in Texas. It has a same visual concept as California I did early of this year to promote their business – Articulating each specific area with their colors, their own images. I inspired from Texas flag and used its colors – white, red, and blue – as basic and applied it to all brochures in order to achieve unity. For the background images, I discussed with project manager and he encouraged me to use the images that can represent Texas and I went to Cowboy images for both outside cover and inside. Obviously, I should get some feedbacks after sending out these brochures, but I like the overall design concept that I set up at the very first time to deliver unique local feeling. I used Eagle-Book typeface for header and large size text and used Neue Haas Grotesk Text Pro for small size text. All mock up process was done in Photoshop CC.

텍사스 홍보하기

지난번 캘리포니아 브랜치를 서포트해준 것에 이어서 이번에는 텍사스 브랜치를 서포트해주었습니다. 전반적으로 텍사스 주 깃발에서 영감을 얻어서 디자인 컨셉을 잡았고 텍사스를 대표할 수 있는 이미지, 뭔가 남자스러우면서도 활력이 넘치는 느낌의 이미지를 찾았고 결국 메니저와 상의한 끝에 카우보이를 결정했습니다. 지나치게 진부할 수 있겠지만 교육수준에 맞게 어필을 할 수 있으려면 가장 대중적인 느낌으로 포장을 하는것이 중요하다고 생각했습니다. 폰트는 지난번과 동일한 Eagle Book으로 큰 서체를 표현하였으며 작년부터 corporate font로 밀고있는 (저만 그렇게 생각하는) Neue Haas Grotesk Text Pro 를 사용하였습니다.

Let's work together!

How was it? Do you like my works? If so, don't hesitate! Feel free to contact me and we can talk more about your project.

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