Recently one of the client’s competitors opened a branch near their location and I assumed they had to do an action before losing customers. The main purpose of this animation project was grabbing customer’s attention with bright full colored animation so that it can help their marketing, and increasing sales consequently.
It is inevitable to meet the client’s needs – they want to see something attractive, fun, and impressive one which is an animation. Motion Graphics is the most dominant and effective digital marketing tool. More people getting more information from an explainer animation like this project. No matter it is long or short, it is true that our perception likes fancy, colorful animation than still photography or illustration. For this reason, Social media changes from uploading just text and image to fancy animation. Increasing demands on YouTube, Vimeo would be good examples that people are seeking something exciting stuff – Motion Graphics.
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